Jacksonville's "Southside" has been relocated, redesignated, grown, and shrunk since the city's incorporation in 1832. For most of the nineteenth and twentieth centuries, large swaths of land situated between the Intracoastal Waterway to the east, Philips Highway/I-95 to the west, Beach Boulevard to the north and the Mandarin area/County line to the south were controlled by the Skinner family. They donated 500 acres to the University of North Florida in the late 1960s and continued to donate parcels to the state and city for road building and infrastructure projects.
Until the late 1980s, there was very little development in the area - Deerwood Country Club (a Skinner family development project) was considered an isolated enclave, and exists only because the Skinner family donated land for the construction of Southside Boulevard and Baymeadows Road.
Over the course of the 1990s and early 2000s, Jacksonville experienced a huge population boom. The Skinners began selling off and developing parcels that gave way to the St. Johns Town Center, Gate Parkway, housing developments all along JTB, Hodges Blvd., Kernan Blvd., and San Pablo Road, and shopping centers all over the Southside and Intracoastal West areas. The planned growth of these parts of town resulted in the renaming of smaller areas and now Intracoastal West, Southpoint, Town Center, Tinseltown, and Bartram are all neighborhoods with their own characteristics and geographic boundaries.
Today, this vast area in the heart of Duval County has developed neighborhoods with their own character and appeal. Mostly centered around retail centers, there are housing communities that cater to a wide variety of people and include apartments, condominiums, subdivisions, luxury gated communities, age-restricted communities, and office complexes. There is something for every taste and budget on the Southside.